Thursday, December 12, 2013

Week 9 EOC: marketing statement

Have you ever had a problem and wished someone was there to help. Well Blackfoxx Productions is there to help. If you are hungry or in a natural disaster we are there to help. We want to help people around the world and helping the Philippines is on the top of the list. we are dedicated in helping the families that are effected by the typhoon and every can you buy the proceeds get sent to relief efforts to help them out. so a small buy, makes a big difference.

Final Project: Promoting

To promote my product, we will use billboards, commercials, ads, and social media. with billboards we will have a can with the animated fox on the same billboard along with the motto " a little buy, a big difference". Commercials will be dealt with different funny little comedic skits center around the cans of products and will be mixed with a few serious commercials   about the disaster in the Philippine then continue to tell them the viewer about the can of peaches and that if they buy the product that the money will go straight to helping people in the disaster.

Final Project: Distribution

We will be distributing all of our products to local whole foods@ store, starting in the  west and slowly taking to the east side of the United States. after a few months of this product being available in most stores around the u.s. we will start spreading around the world. The typhoon in the Phillipennes was an international tragedy so if most of the world is helping it will be possible to help them through this disaster they will back to normal in about a years time.

Final Project: Marketing Targets

     my targets for the product that I am selling is children and I am using the animated fox to try to bring them in and hopefully give them the idea of eating healthy  and making better choices in there diets along with also giving them the idea that helping others is possible and a good thing to do. I also want to capture the hearts of any kind hearted customer that truly feel bad for the people that have to deal with these massive disasters. After they see that we send money to all these relief efforts the would know that there dollar is making a difference in somebodies life and hope fully they will want to keep making a change.

Final Project: S.W.O.T.

      Every company has a SWOT analysis ( the companies strengths, weaknesses, opportunities, and threats.) Well my company has a SWOT analysis . My companies strengths are that it's a non for profit, which means that any money a customer may spend on the product gets sent to countries in need like the Phillipennes. Some weaknesses are that because it is a non for profit organization none of the profit will be for the company. There are a couple of opportunities that my company can take advantage of such as disease research or other disaster . our Weaknesses are that we need something for the profit to go to, so if there is no disaster or diseases we can give money to then our non for profit organization becomes a construction effort to build more homes in the u.s.a."Measuring return on marketing investment has become a major marketing emphasis. But it can be difficult.( Authors comments on page 58, marketing an introduction."

Final Project: Marketing Objectives

Blackfoxx canned fruits are all about taking care of you, weather its a customer a staff member in any of our fields of work or in the middle of a major natural disaster. We strive to help anyone that needs the help, if you are hungry or in need we are here to help. Our objectives in marketing this product is to get it known through commercials, billboards, and viral videos. after we are known and have a steady fan base expand to other products. every can the customer buys is not only full of nutrition and happiness but all the profit goes to major natural disaster relief efforts like what is happening in the Phillipennes . we care about the safety, the warmth,and the hunger of those people that are stuck do to the typhoon. we wish them the best of luck and help fund the efforts to ive them the help that they need

Thursday, December 5, 2013

week 10 eoc : benefits VS. Features



            Benefits VS. Features

There are a couple of benefits to my product. One being that it grants help to the people that are dealing with the disaster in the Philippines buy sending half the profit to relief efforts working in the Philippines. Two being that it is all natural, sweet, healthy, and it has a long shelf life and is perfect for camping, road trips, Health and disaster kits, and just eating it at home or at the office. Three it is sweetened and preserved in agave extract. Four is that it is an excellent source of vitamins and nutrients.