Thursday, November 21, 2013

week 8 EOC: creative content



My creative content will be a billboard featuring the can along with the animated fox with black fur that will attract children to the product and eventually bring parents to buy the product. The billboard will have a can of the product in the lower right corner and the fox doing some funny expression to promote well-being. The can will feature pictures of the fruit on the inside of the can. Say you get sliced peaches, and then there with be peaches and sliced peaches on the front of the can. Same goes for fruit cocktail. The sign will be neon green and a darker purple. This will help lead attention to the can and the initial product.  The fox is a little younger and is showing that a healthy choice is better.  The sign will also say some sort of slogan like “eat healthy for health eating” or “doing something is better than doing nothing at all”. Then on the bottom of the billboard it will say “half profit goes to charity”. This will hopefully help bring the kind hearted to buy the product. And last but not least, it will feature a (fake) webpage where people can make donations to foreign countries in need, and even get everything from the products we sell to applications to help out at our facilities, along with other little events we may be holding in towns and cities. If you donate you may be recognized by the company and we will put different slots for certain donation levels.

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